For most people, the answer might be both.

As a small business owner, you probably read about the importance of social media networking in Facebook, Twitter, LinkedIn, etc. You might even have a Facebook Fan Page for your business.

All these networks are wonderful to generate more contacts, to gain more visibility for your business and expand your contacts. However, many small business owners also realize that once they have all their profiles set up, participating becomes an incredible time-draining activity with no specific or direct or measurable benefit for their business.

Here are 3 key points to help you Read the rest of this entry »

Promoting your website can take some effort and money, you don’t want to just anyone to visit your site. Instead, you want a specific audience that is interested in what you have to offer.

It is important to generate high volumes of traffic to a website. However, if it is not your targeted market, what’s the sense of getting people who won’t find what they are looking for to visit your site?

You can build a steady stream of traffic to your website that are targeted and likely to bring you sales Read the rest of this entry »

Small business owners are always looking for ways to market their business. However, many struggle with the issue of being on a tight budget without realizing that there are several no-cost marketing avenues available.

Identifying those resources will help you focus and develop an action plan to Read the rest of this entry »

I know you’ve heard this before: “To get your business to the next level, you must delegate some things.” Yes, you do need to get rid of at least one or two hats. But how? Even though you know in your heart how right this advice is, you’ve grown accustomed to going it alone.

Even delegating basic clerical tasks makes you realize there are many aspects involved in each tiny part of your puzzle. And you are right! Each and every part of your business is important. You don’t want to delegate tasks to Read the rest of this entry »

As a solopreneur, unpredicable economic conditions might make you feel uneasy. You are steadily climbing, acting proactively to reach your goals, but you definitely need a shelter or base camp to ensure you’ll reach the summit.

So what would that shelter be for solopreneurs? I strongly believe the answer is organization. There are many methods and tools that will help you reach the summit. As a solopreneur, I regularly stop by my own “Basecamp.”

Basecamp is a project collaboration tool that Read the rest of this entry »