For most people, the answer might be both.
As a small business owner, you probably read about the importance of social media networking in Facebook, Twitter, LinkedIn, etc. You might even have a Facebook Fan Page for your business.
All these networks are wonderful to generate more contacts, to gain more visibility for your business and expand your contacts. However, many small business owners also realize that once they have all their profiles set up, participating becomes an incredible time-draining activity with no specific or direct or measurable benefit for their business.
Here are 3 key points to help you make the most out of this important social marketing activity. Make sure you: